So, we have another Real Estate agent who wants to offer people an alternative…a 1 cent listing. How kind.
My thoughts are based on an article I read in the Toronto Star, Saturday, July 31, 2010 Business Section.
1. This gentleman, Dawson Pereira , says “I didn’t realize that I was breaking any rules. I was just offering people an alternative”. Really. Well if he has opened this discount brokerage service, then I am assuming he must be a Broker, and if he is placing his listings on the Toronto Real Estate Board, then he must be a member of the Board. The Board (like any membership Board) has rules and regulations they require their members to adhere to. And he doesn’t know the rules. Hummm – just who you would like to represent your interests.
2. He is supposed to be running a business and if he charges 1 cent to list your property, how is he supposed to make a living? Well, actually he charges you $600. (up front) to list your home and if it sells within 10 days, he refunds the difference minus a penny. Now would it be a stretch to assume he suggests a listing price that is probably over market value just to increase his odds that it will not sell within 10 days? Even keeping $600 – oh make that $599.99 – how would he make a living? I guess he’s relying upon numbers and a very gullible, uneducated public.
3. He was, apparently, placing the homeowners personal contact information in the public section of the listing as opposed to the “broker’s only” section which would be available only to the Real Estate Salespeople. But, then I forgot…..he didn’t realize he was breaking the rules….. So of course, when the TREB officials notified him he was in contravention of the rules, he responds by declaring “They basically want everyone to contact an agent first so they can make their commission, but that doesn’t save the consumer anything”. Hello Mr. Pereira….an agent must be contacted because this listing is on the TREB MLS system. You know…the system run by agents – for agents – to conduct business in an ethical, accurate and secure environment. If a member of the public contacts the homeowner about his listing, how does the homeowner know who he is dealing with. If the homeowner wants to play by casual and loose rules (or no rules at all) then he has a multitude of options available to him, but the TREB MLS system (and the CREA national website) is not one of them. The homeowners contact information is available to the buyer’s agent and at least then, the homeowner is assured that he is dealing with a professional representative of the buyer. Yes, he will pay a commission, (negotiated) but if he is mislead, deceived or cheated he has legal recourse against that agent who is insured with E&O insurance. That’s why there are rules. You don’t work by the rules, there are consequences.
If a homeowner wants to handle all transactions personally with no real estate agents involved, there are a multitude of sites he can sign up with.
4. Personally, I think CREA should shut down the public site. It belongs to CREA – not to the public – and it is becoming quite apparent that the public thinks they have a right to it. It was made available to benefit the public, to inform them and help them look for available property and to expose their property to the greater public that was not always touched by print marketing. Maybe we should just let real estate salespeople do the searching for property – that’s our job anyway.